Why Audi needs to pick up speed in 2023


This year, these issues will be mitigated. However, Audi will still lack a new top model to keep up with the competition in China, Europe and America.

The fully electric e-tron model launched in 2019 has been upgraded and renamed the Q8 e-tron. It will arrive at European dealers at the end of February. It will go on sale in the US at the end of April.

The long-awaited Q6 e-tron will be unveiled in the fall. This is Audi’s first SUV to feature the new his PPE electric platform co-developed with Porsche and is the brand’s most significant all-electric model unveiled this year. It’s also Duesmann’s first new fully electric car after his three-and-a-half years as CEO of Audi.

A new A4 compact model could still arrive in 2023, and the important business fleet car A6 is getting a facelift. However, a fully electric version of the A6 he won’t be available until 2024, but BMW will be able to offer its i5 and i5 station wagons to customers this summer.

Audi dealers are in a bad mood. The new model just isn’t fast enough for them.

Audi’s competitors have also teased the brand’s sophisticated TV commercials about futuristic research such as the Grand Sphere. “We like to advertise the cars we can buy on TV,” their executives say.

On January 26th, Audi will unveil its fourth Sphere concept called Active Sphere. This is another vision far from being realized.

Audi’s sales are likely to drop this year due to its aging lineup. It said it decreased by 3.9% to 1.61 million units.

The chip crisis is likely to ease this year, but problems will remain. The slowdown in model launches also means that Audi’s factories are being fully utilized.

“BMW North”

Audi’s problems, and the presence of many former BMW executives in top posts, mean that Audi is being dubbed ‘BMW North’ by members dissatisfied with leadership of the Volkswagen Group in Wolfsburg. increase. Spiegel magazine.

Audi’s Ingolstadt headquarters in Bavaria, Germany, is just 85 kilometers north of BMW’s Munich location. Duesmann, sales chief Hildegard Wortmann and marketing boss Henrik Wenders are all former BMW executives.



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